The Adventurine Posts The Wonder Woman Vibe in John Hardy’s Ads

Julianne Moore wearing classic chain bracelets and other jewels in John Hardy's "Made for Legends" campaign Photo Luigi Murenu and Iango Henzi/John Hardy

Jewelry News

The Wonder Woman Vibe in John Hardy’s Ads

Julianne Moore and model/activist Adwoa Aboah appear in the strong campaign

by Marion Fasel

There is no mistaking it. John Hardy’s new ad campaign is channeling Wonder Woman. Forearms covered in jewelry that looks something like armor. It’s pure superhero style. The women in the ads—Oscar winner Julianne Moore and activist and model Adwoa Aboah—would fit right in on Paradise Island with the Amazons.

Adwoa Aboah wearing classic chain bracelets, necklace and rings in John Hardy’s “Made for Legends” campaign. Photo Luigi Murenu and Iango Henzi/John Hardy

Shot by Luigi Murenu and Iango Henzi, the “Made for Legends” campaign is intended to celebrate women’s strength. I would say it succeeds. It is also in tune with the spirit of empowering jewelry that has swept into fashion this year from the bold cuffs to the powerful pieces made for breast cancer awareness. The ads echo the feminist movement of those who are ready to go into battle to fight for equal rights and women’s issues.