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Muse Launches the Full Gemfields Collab Online

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by Marion Fasel

A portrait of Muse Showroom co-founder Jennifer Shanker by Holly Dyment Photo courtesy

Muse Showroom’s Jennifer Shanker in a portrait by jewelry designer Holly Dyment

You know the buzz kill feeling you get when you can’t find where to buy that perfect piece you have seen in an editorial or on Instagram, and you really, really want it? Yeah, me too. So, does Jennifer Shanker, a co-founder of Muse Showroom. After two years selling the beloved Gemfields x Muse collaboration at trunk shows and piecemeal at retail, she realized it was time to present it all together on one shoppable platform. “We were getting feedback that it was frustrating for people to find the collection,” says Jennifer.

The new e-commerce destination, which officially launched this week, reflects the high-spirited and stylish showroom to perfection. There are stunning images by still-life photographer extraordinaire Doug Rosa. A charm bracelet GIF dances on the home page. Each designer gets the profile treatment with a joyful collage by artist Adrianna Kinal. On the About page, the Muse team appear in vibrant portraits, well actually pendant and ring designs by Holly Dyment. In other words, is loaded with personality and I haven’t even gotten to the jewelry yet.

Designers in the Gemfields x Muse collab

Designers in the Gemfields x Muse collab

As of now, the site is a tight edit of around 200 pieces from the Gemfields x Muse collaboration, ranging in price from $500 to $85,000 and made by 17 different designers. To name but a few there are divine creations from the great Nikos Koulis, almost impossible to find jewels by Brazilian sensation Silvia Furmanovich and all the “It” items you see on all the influencers from Canadian design star, Holly Dyment. There is also an array of joyful charms, the theme of the second round of the Gemfields x Muse collab, from almost all the designers. Basically, it’s charm central.

Charms from various designers in the Gemfields x Muse collaboration. Photo courtesy

Charms from various designers in the Gemfields x Muse collaboration. Photo courtesy

Jennifer says new jewels will be live soon from the Muse designers. A fresh round of jewels from the collaboration with Gemfields, featuring the responsibly sourced Mozambique rubies and Zambian emeralds, will be rolled out around the end of May. “The Gemfields collab has become a pillar of the showroom,” explains Jennifer. “I love the group effort and like the way it shows how the designers complement each other and lift each other up.” Basically, it’s the opposite of a buzz kill.

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