“It’s like having a Picasso in the bedroom, because no one is going to see it,” is the colorful way the founder of Up On Park, Vadim Krivitsky, explains the predicament of many vintage jewelry dealers. “Their inventory is not online so their audience is limited.”
The jewelry veteran knows from where he speaks. He launched his company, Oak Gem, online at the dawn of the internet age in the late 1990s. “As soon as I started selling online it transformed my business,” explains Vadim. “I went from having a little antique shop with nice foot traffic to suddenly hundreds of visitors online.” Though he won’t say publicly, the dealer has sold jewelry over his website privately to some of the biggest influencer names in social media and titans of the tech industry. Clearly, people who are comfortable doing just about everything, including buying fine jewelry, in the online space.
The inspiration behind Up On Park, that launched in February 2018, is essentially power in numbers. “A dealer’s inventory has more opportunity to be seen by clients as they find the site through a shopping search and browse the inventory,” explains Vadim. “Additionally, each dealer is gaining brand recognition as his or her name and logo is placed in the listing of each item.” The transparency is also an assurance to shoppers. They know who specifically owns the piece they are looking at and can get any question they may have answered about the jewelry in detail.
If you are wondering about the name of the site, the moniker was chosen simply to roll off the tongue and be memorable. Find out more about Up On Park and buying jewelry online in my Q & A with Vadim and see some of the highlights on the website below.
Tell me about the profile and process of online fine jewelry consumers?
Buying jewelry online is definitely not an impulse purchase. It is not like buying a pair of headphones. It is an investment. When people buy jewelry online they take time and think about it. Most don’t purchase on the first visit. They return to the site an average of 5 to 8 times before they buy a big piece.
There is a lot of jewelry featured on Up On Park. What is the best way to find something really special?
Search by a designer’s name for a signed piece of jewelry or the period you like. You can find a lot of designers on the site from the past and contemporary names. In terms of period pieces, we have some jewelry from the Georgian, Victorian and Edwardian eras as well as Art Deco. There are also designs from the retro period, 1960s, 70s and 80s.
Cartier Graduated Gold Ball Necklace from Rick Shatz Inc at Up On Park
Who are some of the most popular designers at Upon On Park?
What jewelry do you recommend that is being overlooked or undervalued?
Jewelry from the 1960s through the 1980s from second tier designer is often overlooked because it doesn’t have a known signature. Unsigned pieces can be significantly less expensive but just as beautiful as a signed piece of jewelry.
Buccellati Turquoise Gold Leaf Earrings from Oak Gem at Up On Park
What is one of the most popular gems at Up On Park?
Turquoise is perpetually popular.
What is the price range of jewelry on Up On Park and what are the average and high prices of pieces that have sold in the couple of months since you launched the website?
The price range goes from around $400,000 down to $1,000. The lower prices are obviously an easier category to sell online. In the few months, since the website launched our biggest sale was for a pair of Buccellati earrings that cost around $9,000. We have sold jewels for as much as $280,000 on Oak Gem, but it has been around for a long time. People will find Up On Park and the larger ticket items will eventually sell there as well.
Retro Gold Bangle with Diamond Charms from Oak Gem at Up On Park
What are some of the assurances you give people buying jewelry online?
A purchase can be returned within 15 days for a full refund.
*This post was created in partnership with our friends at Up On Park.