Moda Operandi lit up the 2017 Couture Jewelry Show in Las Vegas last week by taking collections right from the trade show floor at the Wynn Hotel and putting them live on the ecommerce platform with stunning still life and editorial style photography. Several trunk shows appeared during the course of the 5-day event. By press time, there were 20 shows on the site. In the next several weeks, no less than 40 designers from Couture will appear on Moda Operandi. The jewels in each will be available for at least 30-days.
“The results have been a smashing success,” says Moda Operandi CEO Deborah Nicodemus. “We had a lot of sales immediately and sold multiples of a few pieces.” One of the jewels that sold as soon as it went on the site was Nancy Newberg’s pearl and gold teardrop earrings in the photo above. “She uses pearls in a strong and innovative way,” explains Nicodemus.
In addition to presenting designer’s collections, Moda put together trend stories from the show. Some were tied to fashion. Others were pure jewelry trends. “When I look at the trends, first I look at the overall trend versus the category,” explains Nicodemus. “The most prominent overall jewelry trends were color, layering and movement. Color being outstanding for Moda. Our clients gravitate to it and it pops online. Layering and movement were across the board with necklaces, rings, bracelets and earrings. Layering is a way to express personal style and our clients love that.”
Among the designers specifically, Nicodemus says, “Foundrae was a brand with significant success in the layering area. Suzanne Kalan also showed necklaces, chokers and bracelets layered. It was really fabulous to see Suzanne doing color. New designer, Marie Mas also had color and movement with the stones that flip in her jewels. Kavant & Sharart’s collection included architectural rings that could be worn together on one hand. They were almost like origami shapes in gold.”
“The next thing in terms of a category was earrings,” says Nicodemus. “2017 marks the year of the earring in a statement form. Not a small stud, but statement earrings. Before Couture at the beginning of this year, we saw big button earrings. Now, there is a shift from button into a shoulder dusters. The shoulder duster ties back to the movement trend. It really stood out.”
In order to get the jewelry online quickly with still-life and model shots, Moda Operandi brought a crew of 20 people to the 2017 Couture show that included the creative director, photographers, retouchers, stylists, models and buyers. Next year, Nicodemus plans to expand the team and presentation. “We will probably shoot around the clock in order to do more trunk shows,” she says. “I would like to present more emerging designers.”