At first glance Tiffany’s party Saturday night at Barbuto in the West Village may have looked like a standard New York Fashion Week soiree of a new collection. There was, however, a lot more substance to this stylish affair. The event was in celebration of additions to Tiffany’s Save the Wild collection of jewels sold to benefit the Wildlife Conservation Network in support of the Elephant Crisis Fund (ECF).
The heart wrenching facts about wildlife poaching in Africa motivated Tiffany to launch the line last year. There is a near extinction threat and seriously reduced population issues for elephants, rhinoceros and lions. “For over 180 years, Tiffany has been inspired by the beauty of the natural world,” explained Anisa Kamadoli Costa, Tiffany’s chief sustainability officer. “For this reason, we believe we have a moral imperative to protect it-and our customers are validating this belief with each purchase.”
Tiffany’s donates 100% of the net profit proceeds to the cause from the collection. Initially, the jeweler’s fundraising goal was $1-million. The response has far exceeded the estimate. Around $3-million has been raised to date. “The Tiffany Save the Wild collection’s success so far truly underscores the increasing demand for luxury that makes an impact,” says Anisa. Now, Tiffany has set a new pledge goal of $4-million by December 2019.
With the dazzling new pieces in the collection, it seems certain the new figure will be reached much sooner. The jewels include delightful renditions of elephants, rhinoceros and lions made as three dimensional puzzle-style charms and pendants in sheets of silver and rose gold. The prices start around $250. A very special elephant brooch in diamonds and white gold is the hero jewel with a price tag $35,000.